Smells like Keen Spirit!
The "Proper" Use of Cologne
the bad press that colognes and fragrances have received lately, it's important to remember that it's not the product
itself that is bad but the people who haven't a clue how to properly administer it. When deciding on a personal scent,
only you can tell what will work for you because it's...well, personal! We've found it best to stick with very subtle
fragrances. Often the sublime hint of a man's cologne after he has walked by is all it takes to give that alluring air
of seduction. The proper way to apply any cologne or scent is not to spray it directly
onto your skin but rather starting at shoulder height, give two or three sprays into the air directly in front of you
in a downward vertical line then quickly walk through this mist. Whether you choose to apply the cologne this way before
you dress or afterwards, is a matter of preference. California North offers two invigorating scents:
Spray and O2XYGEN Men's Eau de Toilette. Both offer exciting, yet unique
scents that denote an air of vitality and
urban hip. For something more stayed and distinguished, why not try one of the many scents offered by Truefitt & Hill
such as 1805, Traflagar,
Grafton or West Indian Limes.
Their fragrances have served some of the finest British
gentlemen, and remain popular today because of their timeless quality. Finally, it should go without saying that
cologne is a subtle enhancement to your good grooming habits and not a substitute for poor hygiene. A man should
have only one subtle scent rather than two overpowering ones doing battle for his personal space!